RHETORIK
In GOOD COPY
We
should all equip ourselves with
the power of rhetoric: the ability to
find all available means of persuasion in any instance.
It is the the art of effective or persuasive
speaking or writing, especially the exploitation of what would appeal to ethos, pathos and logos...the customs , emotions and logic of how we
respond to what we read and hear.
A good proponent can use this skillset to
inform, persuade, or motivate others to influence their beliefs, attitudes,
intentions , motivations and behaviour – to a desired outcome or action. This is important in business as it is
personal dealings.
The Greek philosopher Aristotle calls it "the
faculty of observing in any given case the available means of persuasion”.
Corinthian order
The most ornate of the
three main orders of classical Greek architecture, characterized by a slender
fluted column having an ornate bell-shaped capital decorated with acanthus
leaves. Rhetorik has chosen this visual to represent its classical leanings and
beauty in the written and spoken language.
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