So we procrastinate, or are wont to make decisions that change tacks or set new courses unless and until we are forced to by changing circumstance; or by our own inner volition that has thought out the process and deemed the effort worthwhile, and only then we make that conscious decision to do that thing. The status quo is too often bandied as a rest point of procrastination to anything that may better our lot.
It could be anything from buying into a new brand, walking off the beaten path into a new shop, to having to see through many decisions that we may and can make in the course of our daily lives.
As consumers, the world presents infinite possibilities and probabilities that assail us with many decisions big and small...a mobius strip of a smorgasbord of so many offshoots that can lead from one eventuality to the next and around the whole circle it goes again in never ending consumerism and self aggrandisement.
What makes us loyal to a particular brand, what pushes us to try something new; what changes or recalibrates our perceptions? What promises pleasure in the process, rewards us with perceived or imagined benefits..is it all marketing hype and the buy in is just all part of a big exercise in PR and one upmanship?
It is useful to understand what motivates us and causes us to do things. In the context of this blog discussion, we look more particularly at what motivations whether relational or transactional that affect our buying:
- Basic needs.
- Convenience.
- Replacement.
- Scarcity.
- Prestige or aspirational .
- Emotional vacuum.
- Lower prices.
- Great value.
- Name recognition.
- Fad or innovation.
- Compulsory ..
- Ego stroking.
- Niche identity.
- Peer pressure.
- Reciprocity or guilt.
- Empathy.
- Addiction.
- Fear.
- Indulgence.
